Start Up Tips – Bouncy Castle Website
Date:
25 Feb 2009
When starting a bouncy castle business it goes without saying that you need a website. The internet is now becoming an invaluable tool for any business with people searching for inflatable hire services online more and more each day. There is no excuse not to have a website in today’s modern world. With a little time and patience you can do it yourself or pay some money and have a professional one built for you.
As well as the design, your website content is very important. But, in order to create website content it is not as difficult as it may seem. Things to consider when writing content for your new company website are:
- Who are you? – explain in as much detail to your potential customers who you are and how long you have been established.
- How can you be contacted? – people may like what they read, so it is very important you give clear indication as to how you can be contacted, this usually includes – email, telephone and fax.
- What do you do? – photographs are critical for this type of business. Take photos of your inflatables and bouncy and have them scanned get yourself a digital camera for high quality images.
- When can you be reached? – let your customers know when you can be contacted, do you work 24 hours a day, 9 till 5, 10 till 6? Let them know.
- Where do you offer these services? – the good thing about the Internet is that it’s international. However, you may get enquiries from around the country and the world if you do not clearly state the areas that you cover. This type of business tends to be local and I am sure you have a clear indication of which areas you cover, so let your customers know.
- Why call you? - How are you better than anyone else? Make a point of outlining anything that separates you from the other bouncy castle companies, do you offer competitive rates? Do you provide help and support that others may not offer? Do you offer discounts? This is the perfect place to showcase your company qualities.
- How much are your services? - Save yourself a lot of hassle and time by displaying your prices. People who contact you then know your rates and won't be surprised when you quote your fees.
Website choices:
Build one yourself – there are many tools available today for building you a simple website and often come with a website builder to take you through the process step by step.
Have one built – in today’s competitive e-marketplace, website design rates are very competitive and it is often the choice of many bouncy castle businesses to have a bouncy castle website designed for a small fee. This, not only saves time and stress of doing it yourself, but gives a better end result as it would be the more professional choice.
Bouncy Castle Website Promotion
Use your website to tell customers about what you have to offer and build confidence in your service. Put your website address on every marketing stationery you make. Most marketing is limited, but your website gives you the opportunity to sell the customer. Don't waste an opportunity to give a potential client another way to contact you. Remember to trade links with local businesses. In order to be found on the search engines, you must either pay to be included or be found from another site linking to you. The more sites that link to your website, the higher your site will rank. Send e-mail requests to webmasters of local businesses and ask them politely if they will link to your site and you will link back to them. It will help you both and make for a stronger local community on the web.